When a community is so large that a town hall meeting is impossible, how do you address homeowner questions and deliver those answers in a format that is actually useful to residents?
Produce a series of short, easy-to-watch “fireside chat” videos which address homeowners’ most pertinent and common questions.
Lake Carolina is a large-scale planned community in Columbia, S.C., comparable in size to a small city. Comprised of 37 neighborhoods and 3,200 homes, Lake Carolina’s centerpiece is its 230-acre recreational, freshwater lake with fishing, boating, and waterfront living.
Southern Community Services is responsible for managing 40 different associations at Lake Carolina, including the individual neighborhood associations, the Amenity and Lake Associations, and the Master Association.
While SCS puts a high priority on addressing the questions received from homeowners, the cost and logistics of hosting a town hall meeting has never made it feasible for a community as large as Lake Carolina.
In particular, residents regularly expressed confusion about the role of SCS as community manager and the role of Lake Carolina Development, Inc. as developer.
To address this and other pertinent questions, SCS developed an eight-part series of short, “fireside chat” videos, hosted by former ABC Columbia News anchor Anderson Burns.
The videos feature SCS co-principal Larry Ridlehoover and SCS community manager Jay Hildebrand, as well as Lake Carolina Development, Inc. president David Tuttle, addressing topics such as the health of the lake, road construction, community events, SCS’ role vs. the developer’s role, how all of the different association levels work together, and more.
These 3-5 minute videos, titled by topic, can be viewed individually or played continuously to simulate the feeling of sitting in on a 30-minute meeting, filmed with Lake Carolina itself as the backdrop.
A major benefit is that these videos become a 24-7 online resource for current residents as well as new homeowners who want to learn more about association structure and management. Click here to watch them now.
Our neighborhood is getting good value from SCS’ association management; they have been able to keep our dues from going up by building new efficiencies into their business operations.
SCS has provided me with wise counsel throughout my tenure with the Board, making our neighborhood a better place to live and raise families.